A few months ago, Matt Cutts (who is part of the Search Quality at Google Inc.) wrote in his blog that page download speed will affect the ranking of the page in Google search results (this criteria is part of the 200 signals Google uses to rank pages). It seems natural to think that the faster the pages are to be downloaded the more they are attractive since users don’t have to wait for ages to see the content. But in terms of search quality, it is not that obvious that quality of the website, or at least quality of the content is directly related to the time to get the page …
I am still surprised when I discover pages which are more than 1Mo. Just make the calculation : download speed = 50ko/s (in average) –> 20 sec to get the full page displayed, is it acceptable for you? especially if there is nothing interesting in ? I don’t think so…
In order to improve user experience over the Internet, Google is therefore promoting fast websites, but fast doesn’t necessarily mean light! You may have some quite rich interfaces within fast web pages, everything is a matter of compromises and optimization tips :
- reduce size of your images
– use asynchronous downloads
– improve the cache management
Give it a try and you will see some majors changes : in user experience first, then naturally in Google ranking !
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